With Thanksgiving approaching, you may be reflecting on everything for which you’re grateful. Family, friends, and food are probably what pops into your head first (mmm… mashed potatoes!). But next, you may think about your customers. After all, you wouldn’t have food without them. You also wouldn’t have a way to provide for your family, and you would have no time to spend with your friends as a result of having to work several jobs to put food on the table.
Though your clients may generally be an afterthought during the holidays, during this season of Thanksgiving, you should put them first and foremost in your mind. Loyal and long-lasting customers are absolutely something to be grateful for. According to Bain & Company, engaging new customers is 6 to 7 times more expensive than retaining current ones. That’s why this Thanksgiving, you should be most thankful to your loyal and long-lasting customers!
- Do I listen to my customers when they voice a concern?
- Do I pay close attention to the work my team’s performing and ensure that it’s up to par?
- Do I keep my employees happy with raises, praises, and upward mobility?
- Do I reach out to customers in small, unexpected, and thoughtful ways?