Sticky notes just won’t cut it any more!
The tools of the cleaning industry of the past included feather dusters, bottles of polish, buckets and rag mops, and yellow notepads and sticky notes to try and keep track of tasks. Those days are long gone.
Today, automation has replaced the manual approach, and cleaning professionals are expected to be familiar with innovative techniques, the latest software, and cutting edge services.
For the next few weeks, we’re going to focus on a five-part series of how technology has revolutionized the commercial janitorial industry. From proving your worth to customers, to gaining efficient employee oversight, to meeting increasing expectations, (and lots more!) we’ll dig a little deeper into just a few of the ways that you can leverage technology in order to improve your janitorial management services and your bottom line.
Ready or not… Here we go!
Part 1: Being Discovered & Maintaining Trust
Cleaning companies used to depend almost exclusively on word-of-mouth referrals and direct mail postcards for new businesses. Now your customers look at your website, research what you offer, read reviews from past clients, and see what people are saying about you on social media.
Most often technology is the way that your clients discovered that you exist in the first place! They can form an opinion of you and decide whether to use your service…all before they ever look you in the eyes.
According to an article in Cleaning Business Today, technology plays a huge role in how you can (and should!) connect with your customers. This means, if you haven’t already taken the leap into the modern era of marketing, now is the time to start looking at developing an excellent professional website and responsive social media pages.
James Doyle, VP of Consumer Marketing at Maid Pro, agrees, saying, “Whether it is responding back to positive or negative reviews or cultivating your own social community of happy clients, being an active participant in this [online] dialogue sets you up for success.”.
Don’t Check Your Technology at the Door!
Once you succeed in demonstrating that you have a firm grasp on technology with your online presence, it’s a negative “bait and switch” if they discover you are still using outdated processes in your day-to-day operations.
Your customers will expect that you are utilizing current technology to effectively meet their needs. If you aren’t, many will immediately doubt the quality of your actual services, and will opt for contracts with your competitors who seem more tech savvy.
If online technology is a whole new world for you, this may feel a little unnerving – especially since prospects’ expectations of your ability to incorporate today’s technology into your services don’t stop after they become one of your customers! You will need to continue to demonstrate your “know-how” and efficient utilization of technology to best serve their needs.
One of the ways that you can continue to impress and serve your customers well, is to utilize an industry-specific janitorial management software that supports your customer service efforts. This software should provide a effective tools that allow you to:
- Manage supplies
- Perform mobile quality inspections
- Track employee performance
- Client P/L tracking
- Work order management and scheduling
- Client communications portal
Take The Next Step
Technology plays a key role in the acquisition, satisfaction and retention of your customers – from discovery to their long-term contract.
If you are wanting to make the move toward attracting, efficiently serving and retaining happy customers, contact Janitorial Manager TODAY to request a free demo of our web-based commercial cleaning software that can revolutionize your business!
…And be sure to continue following us for the next four ways that technology has revolutionized the cleaning industry… you don’t want to miss them!