Make an impression that stands out with sleek janitorial business cards tailored to your brand.
In the age of the internet, everyone talks about advertising your cleaning business through social media and web advertisements. While these relatively new methods are fantastic resources, there’s still something to be said for the convenience and character of well-designed janitorial business cards.
But what makes a business card stand out? How do you capture and keep your customers’ attention so your cards end up in wallets instead of waste bins? How do you make janitorial business cards that are both stylish and original?
Take the time to plan your janitorial business card
It’s tempting to go online and find cookie-cutter business card designs from any of the plethora of printing services out there. They are, after all, convenient and usually cost-effective. However, remember that if you’re using those services, other companies are probably creating their janitorial business cards the same way.
Instead of finding a template online, spend some time thinking about what defines your cleaning company. What makes yours different from others? How do you want people to feel when they think of your business?
After you’ve invested some time in your brand identity, find someone who can design janitorial business cards that are unique to your organization. Yes, this will take longer and cost more money than using a template, but it will also show potential customers that you put extra effort and care into the work you do—even down to your business cards.
What design elements make you stand out?
The average business card dimensions are 3.5 inches by 2 inches. That’s not very much space to make an impression. Things like wording, images, graphics, colors, layout, and even paper choice all become critically important when trying to decide how to make your janitorial business cards different from the dozens of others out there.
Take wording, for example. With so little space available, you need to be concise, but you also want to be original. Avoid cliches like “lean, mean, cleaning machine” and “dust busters.” Instead, try short, catchy slogans, like “Cleaning services that will make your business shine,” or “We’ll keep your business looking polished.”
Graphics, images, and colors for janitorial business cards
You’ll also want to decide between using a graphic, an image, or nothing. Sometimes, less is more, especially if you want someone thinking “clean.” An all-white background with no image or graphic can be very appealing for a cleaning business. On the other hand, an image can personalize your business cards. If you have a great company logo, you might choose that as a graphic instead. Whatever you do, avoid stock photos or generic graphics. The last thing you want is to have the same picture on your card as another cleaning business!
Colors are important, too. Cool colors like blue and purple say “clean” much better than warm colors like red or yellow. If you offer eco-friendly cleaning services, you might want to use a mix of blue and green or just green to get your customers thinking environmentally. Try to avoid black and brown or any other colors associated with dirt. (And choose your green carefully—a spring green is greater than a moldy green!)
Layout and paper
Traditionally, business cards are horizontal, but something as simple as a vertical layout can draw extra attention. You can even do vertical on one side and horizontal on the other if you make double-sided cards.
Print your janitorial business cards on paper you can be proud of. Twelve- to sixteen-point stock with a matte finish is standard, but for cleaning, think outside the box. Go with a glossy finish instead (makes the customer think “polished”) or if it’s in your budget, go with a plastic, transparent card to get people thinking about cleanliness. The one rule of thumb here is to avoid thin, flimsy paper stocks (plastic stocks will be thin, but not weak). You want your business cards to be able to take a bit of a beating so people can still read them when it’s time to call for cleaning services!
There are lots of places online to order janitorial business cards, and many give you templates to work with. Moo.com, Staples.com and Vistaprint.com are all good options with high-quality paper stock available.
What to include in your janitorial business cards
Finally, think about the information you’ll want to include. The most critical information is the company name, phone number, e-mail address, and website. A physical address is good to include if you have room, but go with web address over physical address if you have to decide on one or the other. If you use social media to promote your business, include your handles for LinkedIn, Instagram, and Facebook (or others). If you still use a fax machine, you might want to skip it on the business cards as it might make your business look a little dated.
In the midst of all these design decisions, don’t forget to have some fun! Creating janitorial business cards can be a great creative outlet, and a way to get you thinking differently about your own business. Enjoy it!