If you’re paying for cleaning job leads at all, you’re paying too much. Discover how you can find better leads—and more of them—without spending a dime.
There are a lot of things you’re prepared to deal with as a cleaning company. Malfunctioning equipment, small jobs that turn into big jobs, skipping lunch—you’ve handled it all like a pro. But trying to find cleaning job leads? That’s a different skill entirely.
It’s not that leads aren’t out there. There are plenty of companies willing to take your money in exchange for some leads that may or may not be worth your effort. But as a business owner, you want to maximize income, and spending good money on bad leads isn’t the best way to do that. What are your options? Can you find cleaning job leads without spending cash?
Yes, you can, and it’s not as difficult as it seems.
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Get the cleaning job leads you want to get the jobs you deserve
Let’s start with the obvious steps to find cleaning job leads, then we’ll move on to some less well-known ideas. After all, sometimes, it’s the opportunity right in front of us that we overlook.
If you are part of a professional organization, make sure your company is listed on their provider page. For instance, BSCAI, Building Service Contractors Association International lists members by location and by specialty, so you have a chance to stand out if you have certifications or areas of expertise.
Similarly, make sure you are listed in any local professional organizations you belong to. That might be your city’s Chamber of Commerce or your neighborhood association. While you’re at it, claim your Yelp business page and make sure all the information is correct. You might be surprised how often Yelp listings have wrong numbers, missing web addresses, and so on.
It’s also essential to make sure that the same information is available on your social media pages, which, of course, you should have. They’re free, and you don’t have to be a computer whiz to set one up and post something a few times each week. Before and after pictures work wonders, as do tips for DIY cleaning.
Don’t overlook resources like Craigslist, or online and real bulletin boards, either.
These are all easy ways to find cleaning job leads, and once the initial work is done, there isn’t a lot you need to do to maintain it. Respond to reviews on Yelp (the good and the bad) and post regularly to your social media pages.
These are, of course, passive approaches to attracting leads. In all these cases, customers and clients come to you.
Think about opportunities where you can share your knowledge.
But you don’t have to wait for your phone to ring. You can also take an active approach to bring in cleaning job leads. To begin, make the process as simple as you can. Software like Janitorial Manager lets you streamline the bidding process, so when you do get a lead and meet with a client for a walk-through, you can offer them a detailed, professional bid right there.
Look for opportunities to share your knowledge. For instance, you aren’t a health professional, but you know a lot about cleaning, and you also know that flu season, allergy season, mold season, and so many more “seasons” roll around every year. Try to get in front of an audience and let people know what they can do to keep their office or home clean and reduce their risk of health issues. Think about places like your local radio stations, television news shows, health fairs, or small festivals. Reporters are always looking for stories, so pitch the idea to them. You might be surprised how easily you will get the word out about your services.
Similarly, you can host demos in conjunction with public health officials at back to school events or community meetings. It may take a bit of sleuthing on your part, but these are great ways to find cleaning job leads and promote your expertise.
Old-fashioned techniques still work.
Another approach is old-fashioned, but it works. Make a flyer and go door to door, leaving your information at every local business you can. Keep it short and simple when you walk in. Just find a free employee, or wait in line, and tell them you’re with ABC Services and want to leave a pamphlet with them in case they need professional cleaning. Thank them for their time and head out. While you may, on the rare occasion, get to speak with someone on the spot, it’s fair to say that other small business owners can appreciate your hustle and will be inclined to give you a call when they’re ready.
To make the most of that effort, list any specialties and certifications and always read over your flyer several times to ensure your phone number and email contact is correct. Ask a friend or two to look it over. Fresh eyes may find mistakes that you won’t notice. It’s best to correct those before you hand out hundreds of flyers. Otherwise, you’ve done a lot of work that you’ll have to do a second time.
Don’t forget about referrals!
Don’t forget how powerful it can be to ask for referrals, too. Happy clients want you to do well. They want to be part of your success story. But rather than just ask and hope that they tell their friends and other businesses about you, take an active role in making it happen. Referral rewards don’t have to cost you anything, either. You can offer a discount for each referral who signs a contract with you, but you can also try other approaches.
Offer something that won’t take a lot of time or revenue, but is valuable for your customers. An extra add-on service for one month can both be enough incentive to encourage your customers to spread the word and help you succeed.
Working to bring new cleaning job leads into your business is the kind of activity that snowballs. Do a little bit regularly, and the momentum builds.
Make your business stand out with Janitorial Manager, work management software designed by janitors, for janitors. Contact us today for a free demo and learn about all the fantastic features!