Locals are some of your most important clients. Promote your cleaning business in a way that piques their interest.
You’ve finally got your cleaning business ready to launch. Congratulations! Now it’s time to build your customer base. Sound daunting? It doesn’t have to be if you take a few minutes to think about smart and effective ways to promote your cleaning business.
Marketing can be a challenge for many business owners. You started your company because you know something about cleaning, not necessarily marketing. Nevertheless, self-promotion is an integral part of any business, and if you haven’t navigated these waters before, you’ll want to learn quickly in order to establish or maintain a competitive advantage in the marketplace.
Here are some different ways to promote your cleaning business to generate local buzz and earn some more clients!
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5 Low-cost ways to promote your cleaning business
1. Connect with your community
The best way to promote anything is to establish a connection between your business and the people who might patronize it. There’s no limit to the ways you can accomplish this. Go door-to-door and find out if any businesses need cleaning services, or ask if they’ll let you leave your card or flyers if they don’t. Run a local radio commercial for a relatively small amount of money. Host networking events if you have the space to do it. Have a volunteer day where your team helps a nonprofit organization. The more of a presence you are, the more you will build trust, which will likely lead to more referrals and sales.
2. Google Ads
Google Ads is a pay-per-click (PPC) advertising service where you only pay if someone clicks on your ad. Yes, you’ll have to spend a little money if you choose to promote your cleaning business this way, but using Google Ads will (literally) put you on the map, so when people search for your type of business on Google Maps, yours will appear. (Your ads will appear elsewhere as well.) It’s free to get started, so even if you don’t have a budget for it right now, it might be worth checking out for future use.
3. Social media
If you’re not already posting on social media, you may well be missing out on a lot of business. Social media has become a popular ( and largely free) way to advertise your services and connect with potential customers. Instagram can be a particularly useful way to promote your cleaning business because images are its primary feature, which means you can showcase some of the great work your company does! Facebook, Twitter, and LinkedIn are also good platforms to consider.
Don’t limit your activity to posts, though. Engage your audience. Invite people to comment on your posts and respond to the comments to start a dialogue, giving your company a voice in the online community as well as the local community. And don’t forget the hashtags!
4. Build your brand
Company values and culture often attract people to local businesses. You establish these things with the public by building your brand. A brand is more than a logo; it’s who you are as a company. Maybe you donate to charity, or you offer better customer service than your competitors, or you use green cleaning products. Whatever it is that makes your business what it is, build on that and share it with others so they’ll know they want to give you a call when they have cleaning needs.
5. Offer incentives
People love free stuff. Discounts and giveaways are an almost surefire way to attract some attention to your company. Offer a free consultation and a ten percent discount on the first cleaning. Throw in a free carpet cleaning for new customers. When the holidays roll around, send a small token of thanks to regular customers, like a gift card or a fruit basket.
Of course, be realistic about what you can afford, but consider incentives to be an investment in your business. Draw people in with the freebies, make them stay with your extraordinary service.
Spend some time making calls to local businesses that might need your service. Make sure you mention you’re a local and new to the area so your audience will (hopefully) feel a bit more connected to you from the start; you’re not just any old salesperson, but a business owner in town who’s looking to partner with other businesses.
Send out emails. Just remember if you decide to promote your cleaning business this way that for emails to be effective, they need to be short, relevant, and engaging. Make sure you also include a link to your website (which is another excellent way to plug your services) or if you don’t have one, your phone number prominently displayed somewhere.
No matter which methods you choose, remember that marketing is a process that can take time and will undoubtedly take effort. However, the return is almost always worth the cost.
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