Stop stressing and find out how to win cleaning contracts through your social media channels.
If there’s one thing everyone in the commercial cleaning industry wants to know, it’s how to win cleaning contracts. That’s the basis of everything else. Equipment, scheduling, choosing cleaning products, and hiring a team are all important parts of your business, but without contracts, it doesn’t matter.
There are a lot of different approaches you can take in deciding how to win cleaning contracts in a way that works for you. However, one of your most significant returns on investment is through social media.
Yes, you do need to put time and effort into it. Outside of that, though, it’s pretty much free advertising. So, where do you begin?
If you are ready to bring your cleaning organization to the next level, take advantage of a free call with Janitorial Manager to see how our software can make your janitorial operation more successful.
How to win cleaning contracts with your social media personality
Social media encompasses a lot of territory. From Twitter to TikTok to YouTube, you could spend hours just sifting through different options and keeping up with various activities. That’s probably not the best approach, though. You do, after all, have a business to operate.
In most instances, it’s ideal to choose one or two platforms that you like and start there. Remember, too, that they all have different strengths. LinkedIn, for example, is a professional site where people share business updates and tips or network with other professionals. TikTok, on the other hand, reaches a somewhat younger audience and is more lighthearted.
That doesn’t necessarily mean you should steer away from sites like TikTok. There are some great ideas on there around how to win cleaning contracts. They just might not be what you would typically consider commercial cleaning marketing videos.
For example, Jimmy Cash, known on TikTok as janitorwithstamina, has over 519,000 followers and more than 22 million likes. His janitor videos are hilarious, and some of them have millions of views.
Don’t worry. You don’t have to have millions of views and thousands of followers to get cleaning contracts. Most commercial cleaning businesses don’t have that kind of following. What’s more good news? It’s also not too difficult to stand out as a commercial cleaner on social media.
Look through many commercial cleaning accounts on Twitter, and you’ll find a lot of posts that go something like this:
Is your office dirty? Call us for a quote.
Or maybe you’ll see:
Call us today. We offer professional carpet cleaning and window washing.
There’s nothing wrong with either of those, but compare that to Sparkling Clean Solutions from England. They have colorful graphics, “Did you know?” posts (Did you know spring cleaning is a tradition from ancient Persia and the festival of Nowruz?), and plenty of before and after images.
Or there’s HW Commercial Cleaning, with interesting facts (sparkling water removes stains from carpets) and fun videos featuring characters like office worker clumsy Richard.
Meanwhile, on Instagram, companies like Black Tie Property Services show gorgeous views from their high-rise window cleaning teams. Most of us don’t get the same bird’s-eye view of the scenery the way these teams do, so sharing these images, along with locally-focused hashtags (#vancouver in this case), is a great way to get some attention.
In fact, it’s worth pointing out that local hashtags, whether you’re on Twitter, Instagram, or any other platform, are an important addition to your posts. The more local your audience, the more possibilities you have of winning cleaning contracts – or at least getting in front of the right audience.
Of course, the next question is how often to post. There’s a somewhat fine line here. You don’t want to come across as an overbearing spammy account. At the same time, there is a lot of traffic on these sites, and it’s easy to get lost in the crowd. So, where is that middle ground?
You can safely post once per day on every site, from LinkedIn to TikTok to Facebook. With Twitter, you can post a few times a day. Remember, though; it’s not just about promoting yourself. These are “social” platforms, and you’ll get a lot more reach by interacting with your followers and other accounts.
For example, Mid-American Cleaning Contractors’ Twitter account includes helpful retweets of the OSHA. Nor is it all business. Scroll through their page, and you’ll see reminders about Pi Day and Happy Weekend memes.
One more way you can attract local attention on social media sites is to be generous in promoting other events, such as a charity 5K, or celebrating other successes like your local hardware store being in business for 20 years. Things like this help link you to your community, and they are the people who, ultimately, are going to hire you. Just be genuine about it. That’s really the key to any business relationship.
And when you’re ready to organize those contracts or streamline the bidding process, we’re here to help.
Increase the efficiency of your team, reduce your costs, and improve results. With Janitorial Manager, all this and more isn’t just a dream; it’s your new reality. Learn more today with a free discovery call!