It’s time to expand your team. Here’s how social media can help you with recruiting cleaners for your business.
Despite all the complaints about social media, it’s still thriving and is a great platform for sharing, connecting with people, and promoting your business. And it can work wonders when the time comes for recruiting cleaners for your business.
What makes social media so great? For one thing, you can’t beat the ROI. Aside from the time you put into it, you can build an active social media presence for free. That kind of return on investment for your marketing dollars is practically a gift. A classified ad in your local newspaper costs money. So does printing flyers, mailing offers, and buying paid ads on Google. Certainly, those approaches have their place and can create a lot of value.
But when it comes to building an audience of potential customers or recruiting cleaners so you can expand your business, your reach is nearly unlimited with social media. That said, you still have a business to run, so you want to be smart about how you use your time. Here are some tips that will help you recruit new employees, and new accounts in some cases!
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Recruiting cleaners: 7 Tips to make social media work for you
1. There’s more than one social media platform. Anything from Yelp to LinkedIn to NextDoor to Facebook is a form of social media. As you can probably tell from the list, they all work a bit differently and offer different benefits, too. For example, responding to reviews (both good and bad) on Yelp is a good practice for attracting new clients. For recruiting cleaners, LinkedIn is always a good place to start since people go there to look for jobs. NextDoor is a popular platform in some neighborhoods, while Statista reports that Facebook has over 2.9 billion monthly users and YouTube claims over 2.5 billion monthly users, making them the most popular social media sites. WhatsApp, Instagram, and WeChat round out the top five.
2. Choose your social media platforms. There are dozens of social media sites available to you. However, there’s no reason to duplicate your efforts, and some sites will fit your style better than others. If you don’t care for making videos, then TikTok isn’t going to help you. It’s helpful to have a profile on LinkedIn, since it is a business-focused site, but beyond that, choose one or two sites to focus on.
3. Maintain a presence. Algorithms being what they are, if the only time you post on your social media channels is when you’re recruiting cleaners, not many people will see your post. Make it a point to post regularly so you get more visibility.
4. Be social. This is partly an algorithm issue, but also a matter of helping people get to know you. You don’t have to spend hours on this, just skim your local timeline once a day or so, and comment on community events or answer questions people might have about favorite local restaurants, mechanics, or, of course, commercial cleaners. This may not directly help with recruiting cleaners, but when the time comes, and you post your request, more people will recognize you as a helpful resource and want to share your job opening.
5. Post in advance of the need. If you know you’re going to be recruiting cleaners, post on your social media channels right away. There’s no need to wait, especially since it can take time to find and hire the right people. Some examples would be if you have someone leaving your company or there’s a busy season coming up. Just be aware that if you’re “always hiring,” it looks like your employees are regularly leaving, and people will assume your commercial cleaning company is not a good employer. Plus, you don’t want to mislead people about actual job openings.
6. Use images. Posts with images tend to get more engagement. And be sure it’s an exciting image. You want something appealing, and though it doesn’t need to be a professional photo, it should still be of decent quality.
7. Skip the boring job opening post. Want to ensure no one applies to your job opening? Write a post like this: “ABC Cleaners is the #1 commercial cleaning company in the metro area. We are searching for responsible people for our upcoming busy season. Duties include sweeping, mopping, dusting, and other duties as assigned…” Yawn… Try something that stands out from every other job posting. “A little help here? We’re downright busy and need your help. With or without experience is fine – we’ll provide training, good pay, and benefits.” Use your own voice, of course. Just try something different. You might be surprised at the response.
While social media can be a great resource for recruiting cleaners and attracting clients, don’t forget about some of the “old-fashioned” avenues, like word of mouth. Ask your current team if there’s anyone they would recommend. Talk to your friends and neighbors.
And don’t forget that the right janitorial software can make all of your administrative tasks easier, from scheduling to bidding. After all, you have plenty to do. Might as well get help where you can!
Keep track of inventory, work orders, and more with Janitorial Manager. Learn more today with a discovery call!