STRAIGHT TALK FOR THE CLEANING INDUSTRY.
WHAT TO EXPECT
The Business of Cleaning goes beyond the sales pitch. Every episode, we sit down with operators, industry experts, and the people actually running cleaning businesses to talk about what’s working, what’s not, and what they wish they’d known sooner.
No scripts. No fluff. Just straight talk on the real challenges behind running a cleaning business: staffing, technology, client retention, margins, and the day-to-day decisions that make or break a company.
Whether you’re an owner, a manager, or just someone who wants to understand this industry better, you’ll walk away from every episode with something you can actually use.
New episodes every month on Apple Podcasts, Spotify, and YouTube.
LATEST EPISODE
MEET THE HOSTS:
Adam Latham
VP of Growth Strategy, Double A Solutions
Cohost, The Business of Cleaning Podcast
Adam Latham is VP of Growth Strategy at Double A Solutions, the Toledo-based company behind Janitorial Manager and a portfolio of brands serving the commercial cleaning and facility services industry. He oversees sales, marketing, hiring, and retention, working directly with cleaning companies and building service contractors to understand what actually drives growth in this industry and what holds it back. Adam acquired HBW Leads in 2020, now a staple vendor in the insurance industry, and built VisibleTrends from the ground up starting in 2023, a company reshaping political outreach strategy. That gives him a rare seat at the table as both a SaaS operator and a brand builder in a competitive, relationship-driven industry. His approach to growth is consultative and people-first, summed up in his favorite phrase: humble, hungry, smart.
Adam joins The Business of Cleaning to bring that same direct, practical approach to the mic, talking sales, marketing, hiring, and leadership with the people actually running cleaning operations day to day.
Pete Cromly
Senior Strategic Sales Executive, Janitorial Manager
Cohost, The Business of Cleaning Podcast
Pete Cromly is the newest voice on The Business of Cleaning podcast. As Senior Strategic Sales Executive at Janitorial Manager, he spends his days talking directly with cleaning companies, facility teams, and industry leaders about the real operational challenges behind running a cleaning business: staffing, inspections, client retention, and technology adoption. A familiar face at industry events like the ISSA North America Show, Pete has built his career on understanding what actually keeps cleaning operations running smoothly, not just the sales pitch. He brings that same grounded, no-fluff approach to the podcast: straight talk, real industry data, and conversations that respect the audience’s time.
Pete joins The Business of Cleaning to bring listeners closer to the people and ideas shaping the industry today, one honest conversation at a time.
RECENT EPISODES
Career Reinvention: How Tom Riggs Transitioned from Radio to Warehouse Operations
Episode Summary What happens when a radio program director pivots into commercial cleaning just months before a global pandemic? In this episode of The Business of Cleaning Podcast, we speak with Tom Riggs, Operations Manager at Interstate,...
From Brain Aneurysm Survivor to Cleaning Business Owner With Karen Denton
Episode Summary Karen Denton, CEO and Founder of Karen’s Second Chance Commercial Cleaning Services, shares her inspiring journey from overcoming major health challenges to building a thriving commercial cleaning business. In this episode of...
Best of 2025: Best Conversations from our 2025 Guests with Tim Clagg
Episode Summary We are pleased to present our Best of 2025 Conversations episode from The Business of Cleaning Podcast. This special edition brings together the most insightful moments, meaningful stories, and influential voices that shaped...
Have a story worth telling?
Come tell it here.
We’re always looking for operators, consultants, and industry experts with real experience to share. If you’ve got insight commercial cleaning companies need to hear, we want to talk to you.
Why come on the show:
- Build your name as the go-to voice in the industry
- Get in front of an engaged audience of cleaning business owners and decision-makers
- Walk away with clips and content you can reuse for your own marketing
- Skip the script. Just a real conversation, one hour or less
How it works:
A quick pre-interview to line up your talking points, then a relaxed recorded conversation with Pete and Adam. No pressure, no gotchas.
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