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Background

There is an unparalleled sense of fulfillment that comes from dedicating one’s life to helping others achieve common goals. Brant Insero, the Senior Director of Education at the International Sanitary Supply Association (ISSA), embodies this sentiment as he works diligently every day to make a positive impact.

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Episode Summary

In this month’s episode, Brant Insero shares his insights on viewing training as an investment for the future. He discusses the transformative journey of training in the industry and highlights the role of public perception in enhancing awareness and responsibility for training. Thanks to increased public awareness, the cleaning industry has garnered newfound respect for its workers.

Hear Brant’s story as he reflects on his 10+ years with the organization, during which he has traversed the globe, providing invaluable training, certification, and standards to professionals in Europe, South America, Australia, Canada, and Mexico. With over 350,000 industry professionals already benefiting from his efforts, Brant’s commitment to empowering the cleaning industry is nothing short of remarkable.

Brant also delves into two critical topics: sustainability and Artificial Intelligence (AI), and he reveals the success of ISSA’s marketing campaign, “Rethink Clean.This campaign was in collaboration with actor Howe Mandell, which captivated audiences worldwide with its focus on cleaning awareness, amassing millions of views on YouTube.

About Our Guest(s):

Brant Insero

Brant Insero

Senior Director of Education at the International Sanitary Supply Association (ISSA)

Hailing from upstate New York, Brant Insero takes immense pride in the achievements of his team and the work they have accomplished over the years. His passion for helping others traces back to his high school days when he organized a charity event that garnered participation from local media outlets. It was during this moment that Brant realized his calling – a fulfilling career devoted to making a positive impact and uplifting people’s lives.


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