What Differentiates You from Your Cleaning Competition? Do you know who your cleaning competition is? You may bump into each other at presentations, but do you know what makes each company owner unique? Perhaps the bigger question is: Do you know what sets you apart...
Charlie Sheen may have coined the hashtag a few years ago, but no matter what’s happening, everyone likes winning! The same goes for your business – you want to feel like you’re winning, especially with your customers. And if you’re trying to run a...
Part 3 of 3 (If you missed Part 1 or Part 2 of this series, read them now!) Marketing can be an exhausting problem for business owners. As we’ve discussed in the previous parts of this series, while marketing may be hard, it’s a necessary evil. There are...
Do Your Marketing Strategies Differentiate You from Other Cleaning Companies? Part 2 of 3 Marketing is a funny thing. You need to market your company to get it out there, but marketing is not always easy, nor does it come naturally. As we mentioned in part 1 of this...
Do Your Marketing Strategies Differentiate You from Other Cleaning Companies? Cleaning companies are a dime a dozen these days. From large, national corporations to the small locally owned businesses to single cleaners trying to make it on their own. If you do a...
Competition is everywhere, and the janitorial industry is no exception. Every time you think your business is in the clear, a new start-up comes around, vying for your customers and giving you a headache! While you know what your company can bring to the table,...