STRAIGHT TALK FOR THE CLEANING INDUSTRY.
WHAT TO EXPECT
The Business of Cleaning goes beyond the sales pitch. Every episode, we sit down with operators, industry experts, and the people actually running cleaning businesses to talk about what’s working, what’s not, and what they wish they’d known sooner.
No scripts. No fluff. Just straight talk on the real challenges behind running a cleaning business: staffing, technology, client retention, margins, and the day-to-day decisions that make or break a company.
Whether you’re an owner, a manager, or just someone who wants to understand this industry better, you’ll walk away from every episode with something you can actually use.
New episodes every month on Apple Podcasts, Spotify, and YouTube.
LATEST EPISODE
MEET THE HOSTS:
Adam Latham
VP of Growth Strategy, Double A Solutions
Cohost, The Business of Cleaning Podcast
Adam Latham is VP of Growth Strategy at Double A Solutions, the Toledo-based company behind Janitorial Manager and a portfolio of brands serving the commercial cleaning and facility services industry. He oversees sales, marketing, hiring, and retention, working directly with cleaning companies and building service contractors to understand what actually drives growth in this industry and what holds it back. Adam acquired HBW Leads in 2020, now a staple vendor in the insurance industry, and built VisibleTrends from the ground up starting in 2023, a company reshaping political outreach strategy. That gives him a rare seat at the table as both a SaaS operator and a brand builder in a competitive, relationship-driven industry. His approach to growth is consultative and people-first, summed up in his favorite phrase: humble, hungry, smart.
Adam joins The Business of Cleaning to bring that same direct, practical approach to the mic, talking sales, marketing, hiring, and leadership with the people actually running cleaning operations day to day.
Pete Cromly
Senior Strategic Sales Executive, Janitorial Manager
Cohost, The Business of Cleaning Podcast
Pete Cromly is the newest voice on The Business of Cleaning podcast. As Senior Strategic Sales Executive at Janitorial Manager, he spends his days talking directly with cleaning companies, facility teams, and industry leaders about the real operational challenges behind running a cleaning business: staffing, inspections, client retention, and technology adoption. A familiar face at industry events like the ISSA North America Show, Pete has built his career on understanding what actually keeps cleaning operations running smoothly, not just the sales pitch. He brings that same grounded, no-fluff approach to the podcast: straight talk, real industry data, and conversations that respect the audience’s time.
Pete joins The Business of Cleaning to bring listeners closer to the people and ideas shaping the industry today, one honest conversation at a time.
RECENT EPISODES
Why Leadership is Actually the Key to Employee Retention
If you want to have a good team that sticks, then you’ll need to look for good qualities in your applicants and have good leadership in place. The two go hand in hand and are essential to obtaining success in the current cleaning industry....
Clean Up Your Marketing: Getting Started with Stacy Tennyson
In order to land new contracts, marketing is vital for the success and growth of your business. It establishes a presence among your target customer base and allows you to create brand authority, both of which are necessary for the longevity...
Educate, Train, and Certify Cleaning Excellence with Mark Warner
It’s not easy to set yourself apart in the cleaning industry, validate the pricing of your services, and maintain a high standard of clean. We sat down with Mark Warner on the latest Business of Cleaning episode to talk about ways you can. ...
Have a story worth telling?
Come tell it here.
We’re always looking for operators, consultants, and industry experts with real experience to share. If you’ve got insight commercial cleaning companies need to hear, we want to talk to you.
Why come on the show:
- Build your name as the go-to voice in the industry
- Get in front of an engaged audience of cleaning business owners and decision-makers
- Walk away with clips and content you can reuse for your own marketing
- Skip the script. Just a real conversation, one hour or less
How it works:
A quick pre-interview to line up your talking points, then a relaxed recorded conversation with Pete and Adam. No pressure, no gotchas.
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